Objective

  • Increase sales and exposure for Reebok products such as shoes, athletic clothing, and more with eBay’s Promoted Listings.

Strategy

  • Promote listings with inventory with more than 100 units.
  • Follow eBay’s trending ad rate guidance to stay competitive.

About Reebok

Reebok’s purpose is to inspire people everywhere to be their absolute best—physically, mentally, and socially. They offer the latest shoe styles and specialized fitness apparel perfect for any activity. As a member since September 2016, Reebok has 7,262 followers, 21,955 feedback comments, and 98.2% positive feedback on Reebok_official.

Impact

Units Sold of the Promoted Items

“We have done $147K in sales with only $9.4K in ad fees.”
Spokesperson – Kenneth Hanson, Digital Marketplace Manager, Reebok

55%
lift in overall sales

142%
lift in sales for promoted items

$15:1
return on ad spend