Feeding America is the nation’s largest domestic hunger-relief organization, working to connect people with food and end hunger. They selected eBay to produce a Community Selling Campaign designed to raise awareness and funds for their organization and mission. The campaign encouraged people to sell items on eBay with a portion of proceeds benefiting Feeding America.
A customized profile page was created on eBay, featuring details about the campaign and links to drive selling. A variety of promotional elements and social media support on eBay drove additional traffic to the charity page and increased visibility of the campaign.
To maximize conversions, eBay used audience targeting to reach Sellers with high-performing ROS placements. Additionally, high impact ad units on Sign Out, My eBay, and Homepage were used to drive awareness and elevate their message.
Over 124,000 meals were provided through the Feeding America network with campaign-generated funds.
7x more listings
On average, the eBay Seller segment listed 7x more new listings than the non targeted control group
increase in Sellers during campaign
132,060 listings generated
132,060 total listings generated and 444 total items sold
total visits to the Feeding America landing page
“The impact of this campaign with eBay truly demonstrated the value of the platform, their audience targeting, and the Seller community. Reaching these dedicated supporters to raise more funds for our mission would not have been achievable through other means.”
SVP of Direct Marketing & Digital Engagement
increase in consideration
increase in recognition
increase in brand preference
increase in advertising awareness