About Cozy Array
Cozy Array offers affordable, high quality bedding, crafted from premium microfiber material that’s made to last. In addition to their eBay store, they also utilize Promoted Listings for all of their inventory.
Campaign goals
Cozy Array turned to eBay Advertising to help them cut through the clutter and drive sales of their inventory during the competitive holiday season.
Campaign strategy
In close partnership with Cozy Array, we recommended leveraging Primary Premium Deals to build awareness of their competitive pricing and drive high volume sales.
- Primary Premium Deals highlight inventory by locking in guaranteed placements, putting great deals front and center in top slots on the Deals page.
- Campaign flight: Thanksgiving Day through December 6, increasing visibility of inventory with high-intent shoppers looking for special offers.
Campaign results
eBay Advertising helped Cozy Array achieve overnight success during the shopping rush of the holiday season.
By leveraging Primary Premium Deals, they increased awareness of their products to consumers to ultimately drive sales at a great return on their investment, with a 66:1 ROAS.
Sources
- eBay First-Party Data, 11/26/20-12/6/20
