Unlike other players in the eCommerce space, eBay is an inspired marketplace that fuels passion and celebrates individuality as our users shop, sell, and discover their version of perfect. It’s what makes us Uniquely eBay.
Being uniquely eBay, we’ve built a massive audience of highly-engaged shoppers who come to us looking for great value and unique selection. All of that browsing and shopping gives us mountains of data, making eBay the perfect combination of scale and precision for advertisers. And our advertisers sleep well at night knowing we do all of this within a brand-safe and high quality environment.
If it’s happening in the world, it’s happening on eBay. Movie releases, video game drops and cultural moments are all felt on eBay instantly. We have engaged audiences who find more of what they’re passionate about on our platform. Learn more about how eBay is on the pulse of what’s trending.
Ready to make each moment count in 2019? Contact our ad sales team.
2018 was full of trending moments that impacted culture and shopping lists everywhere. Learn more about how shoppers leveraged eBay to stay up to date with the latest fashions, games, and products in 2018.
Where, when and how we shop is changing, and as marketers – we must adapt to this new reality. This month, eBay sponsored the Commerce Marketing Summit at AdWeek New York, hosting sessions that focused on a range of topics, from content to personalization, to top trends shaping the future of commerce. Watch the replay below.
Key Trends Shaping the Future of Ecommerce
The e-commerce industry is booming. And, with rapid growth comes frequent changes. We sat down with some of the brightest minds from eMarketer, Feeding America and Isobar to discuss what’s next for ecommerce marketing.
Getting Personal – A Customer Experience
In today’s ever-changing retail landscape, capitalizing on data-driven insights to build dynamic relationships with customers is more important than ever. Poor personalization can, in turn, lead to lower engagement and bad brand experiences. We sat down with Pandora, Gravity Road and Reebok to discuss how marketers are leveraging data to provide a greater user experience.
Learn more about how eBay Advertising leverages their wealth of audience data to partner with brands seeking to reach the right audiences during the moments that matter the most in this video below.
Bridget Davies shares how eBay has been able to build an accretive experience on it’s marketplace, driving transparency for advertisers and speeding up site speed via it’s advancements in parallel bidding. Learn how a unified auction exchange server side programmatic product reduces latency and enables data-driven control of advertising costs.
Adobe Think Tank is on the ground at Advertising Week in New York. Bridget Davies, VP & GM, eBay Advertising, joins us to discuss the future of advertising in the retail industry.
eBay is embarking on a multi-year journey to transform it’s advertising business.
Not sure how much to spend on your listings? Check out our market ad rate trends.
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