Reebok Doubles Sales with Promoted Listings Insight

Want your listings to stand out? Promoted Listings help increase your visibility, so your sales (and profits) can grow.

Promoted Listings is a high impact advertising service that allows your items to get more visibility in search results and other prominent placements on eBay.

Since starting to promote their listings in May 2018, Reebok saw a 142% increase in their sales.

To promote your own listings, use the ‘sell it faster’ option. Simply check the box, choose an ad rate, and add your listing to an existing campaign, or start a new one. Best of all, there is little risk: you are only charged if the item sells through Promoted Listings.

“Since November 1st, we have done $147K in sales on $9.4K in ad fees,” said Kenneth Hanson, Digital Marketplace Manager, Reebok. This represents a 1400+% in ROI.

The key to Reebok’s success is focus and competitive pricing.

“We focus on higher inventory items and multi-quantity skus,” said Hanson. “During the holiday season, we increased the inventory threshold, so that we would only be focusing on our highest inventory items.”

Learn more about Promoted Listings here and get the most return on your sales now.

Utilizing Shop-Alike Targeting to Maximize Sales on eBay

We understand how important it is for brands to spend their digital advertising budget on ads that reach audiences in the purchasing mindset during moments that matter the most.

That’s why we leverage Shop-Alike targeting, a machine learning data science model that identifies and expands the list of users with a high likelihood to purchase. We recently partnered with a top fashion brand and leveraged Shop-Alike targeting and other key targeting tactics, to drive a 6:1 ROAS. 

We use artificial intelligence and big data to learn how people move at a granular scale to better connect consumers with brands and businesses. Our wealth of data, accumulated from 171 million shoppers with over 104M monthly hours of shopping data [1], enables us to deliver personalized, micro targeted messaging.

Learn more below about how we helped this brand reach consumers by targeting them with ads at the exact locations where they were already spending ample time with their wallets out.

This case study is a great example of how partnering with eBay Advertising allows brands to tap into our rich data set to build out an effective ad campaign strategy that delivers strong results. 

1eBay First Party Data, Q1 2018.