What launched?
We launched a new way for sellers to explore detailed ad group-level, keyword-level, and listing-level views of their Promoted Listings with a priority campaign strategy. Sellers can also make updates to campaigns directly from their dashboard.
Why is it important?
While sellers can review account-level and campaign-level summaries of their campaign performance in the Advertising dashboard, the campaign dashboard provides additional detailed summaries about their active campaigns to help sellers understand which ad groups, keywords, and listings are helping meet advertising objectives. Sellers can expect to find information such as impressions, clicks, sales, and ROAS for each view. Historically, sellers had to download reports to get this information, and then separately edit their campaigns.
Where do I find it?
To locate the campaign dashboard, sellers can go to the Advertising dashboard in Seller Hub, click on Create campaign and select priority strategy from the campaign type menu, and then click on a campaign name under the campaign section of the page. Once there, sellers can toggle between ad groups, listings, and keywords for that campaign.
*This article has been updated to reflect the product name changes.
