From Electronics to Home & Garden: When are buyers shopping this peak season? Our peak season trends calendar has you covered

eBay shoppers purchase a wide array of items throughout the peak season shopping period; from impulse purchases made during the Black Friday sales to carefully planned Christmas gifts. We’ve evaluated 2022 purchase behaviours from key product categories to give eBay sellers a head start on driving more sales during the 2023 peak season.

The resulting peak season trends calendar shows when spikes in shopping behaviour occur to help inform your advertising strategies and stay competitive during this critical period. For example, how sales of TVs and coffee machines are impacted by Black Friday, the switch in mindset from entertaining guests to getting fit, or even a surge in purchases of engagement rings for New Year’s Eve proposals.

Advertising is a great way to ensure your listings are delivered to purchase-ready buyers. In fact, sellers saw 50% more sales when using Promoted Listings Advanced compared to non-promoted items, on average.¹

Sources

eBay internal data from Jan – Dec 2022

Name	Domain	Purpose	Expiry	Type
muc_ads	t.co	This cookie is for advertising.	2 years	HTTP
li_gc	linkedin.com	Used to store consent of guests regarding the use of cookies for non-essential purposes.	5 months 27 days	HTTP
personalization_id	twitter.com	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.	2 years	HTTP
UserMatchHistory	linkedin.com	LinkedIn sets this cookie for LinkedIn Ads ID syncing.	1 month	HTTP

Name	Domain	Purpose	Expiry	Type
bcookie	linkedin.com	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	1 year	HTTP
lidc	linkedin.com	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day	HTTP
lang	linkedin.com	LinkedIn sets this cookie to remember a user's language setting.	Session	HTTP
AnalyticsSyncHistory	linkedin.com	Used to store information about the time a sync took place with the lms_analytics cookie.	1 month	HTTP

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From Electronics to Home & Garden: When are buyers shopping this peak season? Our peak season trends calendar has you covered

Sources

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