By Shefali Singla, Sr. Product Marketing Manager

We know how important the holiday season can be to your marketing calendar. From gift-giving to decorations and festive events, consumers are browsing for the perfect item for everyone on their list. And that means they’re actively engaging with brands, like yours, all along the way.

After the holidays, reinvigorating your marketing efforts can sometimes seem like a challenge. If your brand has leftover inventory, this can be especially vital to moving product and making sales.

Using native advertising within eBay can be the perfect boost to keep December momentum going throughout the new year. By highlighting your products to customers who are shopping online, you can not only sell quicker, but get in front of many new shoppers.

Promoted Listings helps get your eBay listings noticed in the top search results of active shoppers. Exposure is boosted by 30% compared to other listings, and increases the likelihood of a sale. Because you are not charged unless your promoted ad makes a sale, using this service is risk free.

In addition to more visibility, Promoted Listings delivers detailed reporting to help you monitor performance, fine tune your ad rate, and maximize marketing.Your dashboard provides information like the number of times your listing was viewed, how many shoppers clicked, and what items were sold. These valuable insights can help you get to know your customers better, and ensure you stay in top of mind throughout the rest of the year.

We strive to make Promoted Listings not only easy to use, but a valuable tool for your small business. Make the most of your listings by exploring our Seller’s Guide and best practices, full of important tools for enhancing your online presence. We offer expert tips and strategies on how to effectively market items, ways to offer sales or discounts, and even how-to’s for design and layout.

Reinvigorate your business in the new year and take your marketing skills to the next level. Learn more about Promoted Listings here and learn more about our services, free eGuides, and more.

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