While we all expect Back-to-School to look a little different this Fall, one thing is for certain: parents and students will be shopping. Students of all ages will look to purchase school supplies, laptops, tablets, notebooks, and other materials to help them make the grade. With the massive shift to online shopping, and 51% of consumers saying their future online purchases will stay the same as last month, there is no doubt that eCommerce will be the go-to destination for all things Back-to-School. From crayons and textbooks to the latest software, eBay has something for every student and shopper, and audiences for every marketer and brand. We know your audience better than anyone thanks to our first-party real intent shopping data. Our massive reach paired with our powerful shopper data provides the perfect combination of scale and precision for brands. Here’s a glimpse at the shopping habits of audiences important to you during the season.
While things are constantly changing, our first-party data gives us a front-row seat to consumer needs and weekly trends. The realtime nature of eBay Advanced Audience Technology (eAAT) has become more important than ever. Marketers are able to take advantage of every shopping window, even the shortest ones, to meet ever-changing consumer needs we’re seeing today. eAAT is putting brands in front of consumers when it matters most. So while a lot has changed, eBay continues to be a place where advertisers can invest in the power of real intent data to stay top of mind, fuel consideration, drive sales, and build trust and loyalty for the long term.
Want to learn more about shopping trends and how you can tap into the power of real intent during Back-to-School? Contact eBay Advertising today.