Where, when and how we shop is changing, and as marketers – we must adapt to this new reality. This month, eBay sponsored the Commerce Marketing Summit at AdWeek New York, hosting sessions that focused on a range of topics, from content to personalization, to top trends shaping the future of commerce. Watch the replay below.
Key Trends Shaping the Future of Ecommerce
The e-commerce industry is booming. And, with rapid growth comes frequent changes. We sat down with some of the brightest minds from eMarketer, Feeding America and Isobar to discuss what’s next for ecommerce marketing.
Getting Personal – A Customer Experience
In today’s ever-changing retail landscape, capitalizing on data-driven insights to build dynamic relationships with customers is more important than ever. Poor personalization can, in turn, lead to lower engagement and bad brand experiences. We sat down with Pandora, Gravity Road and Reebok to discuss how marketers are leveraging data to provide a greater user experience.