Un détaillant spécialisé s’est tourné vers eBay pour positionner sa marque de manière à ce qu’elle connaisse le succès pendant la période des fêtes de fin d’année. Une grande notoriété, une portée unique et la réalisation d’un ROAS de 1,5 fois ont rendu la saison joyeuse et lumineuse pour la marque.
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