Campaign goals
Building upon the brands successful investments in advertising on eBay, the goal of the campaign was to explore a new lever to drive sales. Additionally, their secondary goal was to grow the BISSELL® customer base and stay top of mind for customers who are shopping in a highly competitive Home & Garden category.
Campaign strategy
Solution: Promoted Offsite with continuous end dates
To help BISSELL® reach potential buyers outside of eBay and drive more traffic to their listings, Promoted Offsite was recommended.
By setting the campaign end dates to continuous, campaigns remain active without concern of missing out on a sale. Continuous end dates is a key tactic in driving consistent interest to listings over time.
Campaign results
By enabling their listings to be seen by buyers searching off eBay, BISSELL® saw a significant increase in sales.
- +9x ROAS
- +$211K increase in sales
- +4.8% conversion rate
- 22% of purchases were made by new or reactivated eBay buyers
Promoted Offsite has continued to outperform our expected performance metrics, and the ROAS and conversion rates we are seeing as a result of utilizing this program are amazing. We love the efficiency of this marketing campaign and how user-friendly eBay makes it upon setup and execution.
– Senior Digital Account Specialists, BISSELL Homecare Inc
About BISSELL®: Since 1847 BISSELL® has been a family-owned business, creating cleaning products and tools for the home and living environment. BISSELL® has been selling on eBay since 2016.
