Light up your holiday sales with eBay Advertising
Maximize your sales potential with advertising
67 %
of online shoppers say advertising helps them find the perfect gift or spark discovery. 1
35 %
Listings promoted via Suggested Campaigns see 35% more sales, on avg. 2
25 %
Sellers see a 25% increase in sales from external channels by utilizing Promoted Offsite, on average. 3
50 %
Sellers see over 50% more sales when promoting their listings with a priority campaign strategy compared to non-promoted items, on average 4
Mark your calendar: Essential dates every seller should keep in mind
Stay informed on upcoming high-traffic dates this holiday season. Explore our helpful tips and tricks for maximizing your profits during these busy periods.
Boost your sales with Promoted Listings
Find out what's trending
From Home & Garden to Fashion and an array of categories in between, understanding when buyers are shopping, what categories they are shopping in and how purchase patterns fluctuate over the year will help you strategically plan inventory and advertising strategies to stay competitive this year.
Inside the holiday shopper mindset
To help you prep for the season, we surveyed over 3,000 online shoppers and asked key questions top of mind for you, discovering consumer spending habits, the importance of online shopping, and what major factors will influence shopper purchases this year.
Reach more buyers with Promoted Offsite
Promoted Listings with a priority strategy
Reach holiday shoppers and accelerate sales by promoting your listings with a priority strategy. Sell more with priority access to placements across eBay. You determine your bids and daily budgeting to protect your margins. Detailed reporting helps you turn insights into actionable strategies to improve campaign performance.
Promoted Listings with a general strategy
Boost visibility of your listings, only pay when you sell, and advertise with ease this holiday season. On average, sellers see 25% more clicks on their listings promoted with a general strategy, compared to non-promoted items.
Promoted Offsite
Spread holiday cheer and drive more sales with Promoted Offsite. Attract new buyers off eBay and increase your listings’ visibility. You now have the power to increase your reach on popular external channels, like Google, which connects you with a wider audience and drive ready-to-purchase buyers to your listings.
Sources
- eBay Adverting Peak Season Survey 2024
- eBay data, Sept-Dec 2023
- eBay data, Jan-March 2024
- External channel data collected July through December of 2023. Data compares the clicks from external channel(s) used by Promoted Offsite 30 days before the Promoted Offsite campaign launch with the same channel(s) 30 days post-launch
