What is Promoted Stores?
Promoted Stores is a powerful, cost-per-click advertising solution that creates eye-catching ads to drive traffic and draw in interested shoppers to your eBay store. With Promoted Stores, you can spotlight a special coupon or a specific category of items from your store, all while showcasing your store’s unique identity.
When a potential buyer clicks on your Promoted Stores ad, they’re taken directly to your eBay store, driving increased traffic to your storefront. This solution will help you maximize brand exposure while showcasing a curated selection of your inventory.
On average, sellers running a promoted store campaign have experienced a 50% increase in store visits compared to when they aren’t using a campaign to promote their store.*
Attract interested buyers to your store.
Increased visibility
Attract interested buyers to your eBay store with category and keyword targeted ads and access to unique ad placements.
Build your brand
Create an engaging brand experience for potential buyers landing on your storefront with ads that highlight your eBay store’s name and logo.
Simple setup
Campaign setup is quick and easy. Create and launch a campaign in just a few clicks.
How it works
Promoted Stores ads are displayed across the eBay marketplace, including top of search results page, view item page, view order detail page, homepage and more. These ads showcase your store name, logo, a selection of your product inventory, and a call to action that directs potential buyers to your store page
You can launch and manage Promoted Stores campaigns through the Advertising dashboard in Seller Hub, just like other ad types such as Promoted Listings and Promoted Offsite. The dashboard allows you to track performance, optimize campaigns, and adjust bids effectively. With flexible targeting options, you can reach the most relevant potential buyers, enhancing your store’s impact and reach.
Launch a campaign in a few easy steps
Getting started is easy – quickly create and launch your campaign in just a few clicks.
- Click the ‘Advertising‘ tab in Seller Hub to go to your Advertising dashboard.
- Select Create new campaign.
- Select Promote your store from the ad type options.
- Follow the prompts to choose your ads landing page, targeting strategy, campaign budget, and campaign dates. You can choose to highlight a category or coupon.
- Once you review your campaign details, you can launch your campaign.
Tips & best practices
Customize your branding
Enhance your store with a unique name, logo, and billboard to establish your brand identity and build buyer trust.
Optimize your store
Make sure your eBay store is fully optimized with intuitive navigation, well-organized categories, and high-quality images that effectively showcase your product inventory.
Create multiple campaigns
Launch campaigns for different categories and coupons to attract a broader range of buyers.
Bid effectively
Follow suggested bids for sub-categories and keywords to maintain competitive campaigns.
Monitor performance and refine targeting
Regularly edit your ad targeting to include new suggested keywords and sub-categories. Check and update your campaigns at least weekly, especially when adding new listings or changing coupons.
Integrate Promoted Stores into your strategy
Use Promoted Stores alongside other eBay ad solutions, like Promoted Listings and Promoted Offsite, to boost traffic to both your product listings and store. This integrated approach enhances visibility and maximizes brand reach for a more successful advertising strategy.
Sources
- Data surveyed from Jan – Feb 2025*
