eBay Advertising Helps Sellers Grow Their Business with Introduction of New Dashboard, Personalized Insights and Intuitive Campaign Tools.

At eBay, helping sellers grow their business is our top priority. This focus on seller growth is what originally led to the creation of advertising in 2015, and now, we are excited to introduce the next iteration of advertising on eBay. 

Today, eBay Advertising is unveiling a reimagined and redesigned advertising experience. From a new Advertising dashboard to a simplified portfolio, the powerful new experience will help take your business to new heights. These tools are designed to simplify advertising experience, increase listing visibility, and ultimately lay the foundation for stronger sales velocity and continued business growth. With intuitive navigation and more advanced technology, our diverse community of sellers can enjoy a revamped advertising experience. Growth starts here.

A New Advertising dashboard with personalized insights and more tools
The new Advertising dashboard provides sellers with a streamlined, all-in-one solution for tracking and optimizing ad campaign performance. 

It starts with a dedicated spot on the Seller Hub 
To give you a more intuitive and streamlined advertising experience, we’ve revamped the Seller Hub Marketing tab and are introducing a brand new Advertising tab. Your Advertising dashboard is now a click away in Seller Hub, providing you a comprehensive and holistic view of all campaigns, as well as detailed reporting, so that you can easily analyze campaign performance and make informed adjustments to help improve sales.

More metrics and new recommendations to power your growth: 

• Today’s recommendations, which offers daily, customized tips to help you optimize your advertising campaigns and improve ad effectiveness. 
• Suggested campaigns, which features custom-built, ready-to-launch campaigns based on historical data and eBay best practices. These made for you, ready to launch campaigns are fully optimized and can help you sell more, faster.
• Trend-based campaigns, which leverage ebay.ai to uncover current and emerging marketplace trends and build a ready-to-launch campaign designed just for you and your unique listings. Trend-based campaigns help you take the guesswork out of advertising. When we spot a chance to boost campaign results, we’ll let you know by providing a clear actionable tip.
• Advertising insights, which helps sellers discover the latest in news, research and product announcements from the team. Uncover even more tips and tricks, seasonal guidance and insights to achieve your goals.  
  

Personalized recommendations and pop-up notifications also help users to quickly understand what’s working and where to pivot, so they can revise their ad strategies in real-time.

With the dashboard’s user-friendly interface and clean layout, sellers of all experience levels can easily launch new campaigns and make informed decisions on how to maximize return on ad spend (ROAS), thus driving more sales for their eBay listings and stores, based on campaign results and marketplace trends.

Promoting made simpler. A streamlined advertising portfolio. 
From your new dashboard, eBay sellers can leverage three unique advertising solutions: Promoted Listings, Promoted Offsite, and Promoted Stores. We’ve unified our portfolio to simplify your journey making it easier to select the right solution and launch.

We are committed to meeting the diverse needs of every seller, regardless of their individual goals and objectives. Our suite of advertising solutions is designed to be flexible and customizable, ensuring that we have an option to suit every seller’s strategy. Whether you’re focused on highlighting specific listings, your store, expanding your reach to new buyers beyond the eBay platform, we have the solutions you need.

Are you looking to promote your listings, connect with more buyers on eBay and drive sales? With Promoted Listings, you’ll be able to utilize campaign strategies that align with the unique goals of your business. Your campaign strategy will determine your level of access to ad placements, controls and how you’ll be charged:

• The priority campaign strategy provides you with priority access to ad placements with advanced controls, AI generated campaign recommendations tailored to you, and you’ll only pay for clicks on your ads. Sellers saw a 50% increase in items sold, on average, when using a priority campaign strategy compared to non-promoted items.¹ 

• The general campaign strategy provides you with general access to ad placements with standard controls, and you’ll only pay when your item sells. Listings promoted with a general strategy have seen 30% more sales, on average, compared to non-promoted items.¹ 

If you’re looking to drive more people to your storefront, build brand visibility through eye-catching ads and increase the visibility of your store amongst interested buyers, Promoted Stores is a great option for you. With effective targeting capabilities, eBay helps its sellers build brand loyalty with current and potential buyers, over the course of a Promoted Stores campaign.

For sellers looking to drive potential buyers to your listings by showing your ads to those starting their shopping journey off eBay on leading external channels, such as Google, Promoted Offsite is a great solution. Promoted Offsite uses a dynamic cost-per-click model and automatically adjusts for each listing, daily. Users set budget guidance and adjust it along the way, as desired. Sellers see a 25% increase in sales from external channels by utilizing Promoted Offsite, on average.³

“At eBay Advertising, we are always exploring new ways to incorporate the latest technology and AI solutions to ensure that our offerings are the best they can be for our sellers. We are also constantly engaging in conversations with our sellers, to learn about their journeys and how eBay can continue to support their evolving needs,” said Alex Kazim, eBay’s VP and GM of Global Advertising. “That’s why we’re so excited to launch the eBay Advertising dashboard and streamlined advertising experience, as we know it will combine advanced AI with our sellers’ appetite for a simple yet highly effective way to grow their businesses.”

Whether you’re new to eBay or a highly experienced seller, eBay Advertising offers simple and effective ad solutions that work for any budget. Our tools connect sellers with 132 million potential buyers on the platform, and the new dashboard offers everything – from real-time performance data to actionable insights – in one place, making it easier than ever to grow a thriving business. Growth starts here. 

Seller FAQS

Why are we making these changes?
The new Advertising experience is part of our commitment to help you create and launch effective advertising campaigns more easily so you can reach more buyers and drive sales. It offers real-time access to performance data, enabling you to make data-driven decisions, apply personalized recommendations, and track and measure performance all in one place.

Why the rebranding and changing of vocabulary?
We renamed our advertising tools to better align with your business needs and provide a clearer, consistent naming convention across all of our products. The new terminology is designed to help you understand and select the best options to fit your unique business goals, whether it’s reaching highly motivated buyers in places beyond eBay or increasing visibility and awareness of your listings or store.

How does the new advertising experience differ from the previous one?
The new advertising experience is more intuitive and data-driven, offering real-time performance metrics, personalized recommendations based on current trends, and a streamlined process for creating and managing campaigns.

Will I need to recreate my existing campaigns?
No, your existing campaigns will remain intact. We recommend reviewing them in the updated Advertising dashboard to take advantage of the new features and recommendations that could help improve your campaigns’ performance.

Have I lost any of my campaign performance data because of these updates?
No, you have not lost your campaign performance data. Historical data and metrics are accessible on your Advertising dashboard or in your downloadable reports, which can be found by navigating to the Advertising tab in Seller Hub.

How do I find my Advertising dashboard?
Accessing your Advertising dashboard and campaigns is just a click away from anywhere in Seller Hub. Click on the new “Advertising” tab for a centralized view of all your advertising campaigns in one place, along with personalized recommendations to help take your campaigns to the next level.

How much does it cost to advertise on eBay?
With eBay Advertising, you’re in control of your advertising spend. Whether you’re looking to set a daily budget or pay a percentage of each sale, we provide tools that support every campaign budget and advertising goal.

What tools can I find on the Advertising tab? What tools can I find on the Marketing tab?
On the new Advertising tab, you can find the Advertising dashboard and campaign creation and management tools, designed to help you promote your listings or store to help reach more buyers and drive sales.

On the Marketing tab, you will continue to find marketing tools used to connect to buyers including volume pricing, coupons, sale events, automated offers, and more.

What is the difference between suggested campaigns and trending campaigns?
Suggested campaigns (‘Made for you, ready to launch’) and trend based campaigns are both custom-built, ready-to-launch campaigns to promote your listings with a priority strategy. Suggested campaigns are customized based on your top-performing listings and eBay’s recommended campaign setup. Suggested campaigns are created to save you time and effort in campaign creation while helping you get great results. 

Trending campaigns (‘Turn trends into sales’) are based on search terms that are matched to your listings to help you create relevant and timely promoted campaigns to help you stand out from the competition.

Which advertising types are today’s recommendations available for?
Today’s recommendations are currently available when you promote your listings with a priority campaign strategy.

Why don’t I see today’s recommendations in my dashboard?
You may not see recommendations at the top of your dashboard if: 

• Your campaigns are performing well and don’t need any recommendations.
• Your campaigns are new. (Campaigns need to have a certain amount of data in order for us to provide recommendations and it may take time for recommendations to appear).
• Your campaigns all use the general campaigns strategy. Campaign recommendations are currently available only for Promoted Listings campaigns using a priority strategy. 
  

Why don’t I see a suggested campaign on my Advertising dashboard?

• Suggested campaigns only appear when we identify listings we think will perform well due to multiple factors, including marketplace trends and relevance.
• If you don’t see a suggested campaign on your dashboard, check back soon. At this time, suggested campaigns are only available to select sellers with multi-quantity listings. Items must have sales history and be priced over $20.
  

Why don’t I see any trend based campaign suggestions on my Advertising dashboard?

• Trend based campaign suggestions appear when we identify active listings aligned with current and emerging trends.
• If you don’t see any trend-based campaign suggestions, check back often as you add new listings or new trends emerge.
  

Who is eligible to use Promoted Stores?
Promoting your store with Promoted Stores is available to Above Standard or Top Rated sellers with enough account activity on the US, UK, DE, FR, IT, and AU sites who have an active store subscription.

How does eBay determine which listings will appear in my Promoted Stores campaigns?
Your top performing listings are selected for your ads and are personalized for each buyer based on relevance to their search keywords or the specific sub-category the buyer is shopping in. The buyer’s past shopping history on eBay may influence the listings that are selected.

How can I see the performance of my general and priority campaigns?

• On the Campaigns page on the Advertising tab you can review metrics for your individual Promoted Listings campaigns side-by-side. Select the campaign name for any of the campaigns in the grid to visit the individual Campaign dashboard to see more detailed performance that charts the campaign’s performance over time.
• On the Seller Hub Reports tab, sellers can download and schedule at the account level or for multiple Promoted Listings campaigns at once.
• To review the performance of all of your Promoted Listings campaigns, you can use the filters on the Advertising dashboard to see the combined performance of all of your campaigns promoted with the priority and general strategies.
• We’re working to add more ways to interact with performance dashboards, stay tuned for updates!
  

How often will eBay’s advertising platform be updated?
eBay is committed to continually improving the advertising platform to meet the evolving needs of sellers. While there is no set schedule for updates, as we continue to improve we’ll share updates on changes and provide support. 

Can I provide feedback on the new advertising experience?
Yes! eBay values seller feedback and encourages you to share your thoughts on the new advertising experience. You can give us feedback in the Advertising experience by clicking “Give us feedback”. Your input helps us continuously refine and enhance the platform to better serve your needs.

1. eBay data, Jan 2024-March 2024 ↩︎
2. eBay data, Jan 2024-March 2024 ↩︎
3. External channel data collected July through December of 2023. Data compares the clicks from external channel(s) used by Promoted Offsite 30 days before the Promoted Offsite campaign launch with the same channel(s) 30 days post-launch. ↩︎