What categories are shopper buying the most in, and when? Our 2024 calendar answers the question so you can adjust your strategies for the year ahead.
Throughout the year, eBay buyers show during a variety of peak periods, from the unexpected to the predictable. We’ve evaluated 2023 purchases to see where there were spikes across key categories and when, so that you can be prepared for similar trends in 2024.
From Home & Garden to Motors and an array of categories in between, understanding when buyers are shopping, what categories they are shopping in and how purchase patterns fluctuate over the year will help you strategically plan inventory and advertising strategies to stay competitive this year. For example, we discovered that in March Cell Phone Cases, Covers, and Skins see an increase of 10% and in May, Women’s swimwear increases by 60%.
Advertising is a great way to ensure your listings are highly visible and delivered to purchase-ready buyers when it matters most. Tap into Promoted Offsite to extend your reach off of eBay or launch Promoted Listings with a priority campaign strategy to ensure highest visibility on the marketplace.
Download the eBay Ads Marketing Trends Calendar today to get ahead of the competition.
Sources
- eBay first party data 1/1/23-12/31/23
