For over 25 years, the eBay marketplace has played a trusted role in major cultural moments, where shoppers have found just what they’re looking for and more. From new technology to the latest trends in entertainment to iconic sports events – if it’s happening in the world, it’s happening on eBay.
In fact, eBay played a key role in taking fandom to an entirely new level throughout the years. Shoppers made 133% more purchases of Frozen 2 related merchandise following the film’s theater release. Game of Thrones fans made 3 million searches on eBay during the show’s final season. And Black Panther took fandom to a new level with a 182% GMV growth of associated movie products.
Sporting moments have also rallied fans and brought shoppers to eBay. No matter the game, team affiliation, or generation, we offer our community of sports lovers a place to shop their passions. Some of the most shopped milestones have included when 21 year-old Tiger Woods won the 1997 Masters and when the Chicago Cubs won the World Series after a 100 year drought. And who can forget the Patriots massive comeback against the Falcons in 2017? (We can’t, even if we want to.)
With 182 million active shoppers worldwide, we harness these shopping insights on a massive scale to reveal the passions and lifestyles of real-life people, identifying their purchase intent.
Because data has no spending power. People do.
Together, with our advertising partners, we uncover thoughtful opportunities to develop successful campaigns that deliver a relevant message alongside our community’s purchase intent.
As we commemorate 25 years of eBay, check out more iconic moments that have influenced how our community shops their passions. Contact us to learn how you can be a part of key moments in the years to come and engage our vibrant community of real people with real purchase intent.
Sources
- eBay first-party data, Q2 2020
- eBay first-party data, 11/15/19-11/29/19
- eBay first-party data, 3/1/19-5/31/19
- eBay first-party data, 6/6/17-8/5/17
