Light up your sales during Peak season with eBay Advertising
Maximise your sales potential with advertising
37 %
of Brits say that ads impact their holiday purchase decisions. 1
35 %
Listings promoted via Suggested Campaigns see 35% more sales, on avg. 2
50 %
Sellers see over 50% more sales when promoting their listings with a priority campaign strategy compared to non-promoted items, on average. 3
25 %
Sellers see a 25% increase in sales from external channels by utilising Promoted Offsite, on avg. 4
Mark your diary: Essential dates every seller should keep in mind
Stay informed on upcoming high-traffic dates during peak season. Explore our helpful tips and tricks for maximising your profits during these busy periods.
Boost your sales with Promoted Listings
What will drive consumer decision making this peak season?
We surveyed Britts to help sellers like you plan for peak. Whether it be planning your inventory or advertising strategy, consider these insights and tips to ensure a successful season.
Find out what items are trending
From Home & Garden to Fashion and an array of categories in between, understanding when buyers are shopping and what categories they are shopping in will help you strategically plan inventory and advertising strategies to stay competitive during peak season.
Extend reach with Promoted Offsite
Promoted Listings with a priority strategy
Reach peak season shoppers and accelerate sales by promoting your listings with a priority strategy. Sell more with priority access to placements across eBay. You determine your bids and daily budgeting to protect your margins. Detailed reporting helps you turn insights into actionable strategies to improve campaign performance.
Promoted Listings with a general strategy
Boost visibility of your listings, only pay when you sell, and advertise with ease during peak season.
Promoted Offsite
Spread festive joy and drive more sales with Promoted Offsite. Attract new buyers off eBay and increase your listings’ visibility. You now have the power to increase your reach on popular external channels, like Google, which connects you with a wider audience and drive ready-to-purchase buyers to your listings.
Source:
1. eBay Adverting Peak Season Survey 2024
2. eBay data, Sept-Dec 2023
3. eBay data, Jan-March 2024
4. External channel data collected July through December of 2023. Data compares the clicks from external channel(s) used by Promoted Offsite 30 days before the Promoted Offsite campaign launch with the same channel(s) 30 days post-launch.
