What categories are shoppers buying the most in, and when? Our 2024 Trends Calendar answers the question so you can adjust your strategies for the year ahead.
Throughout the year, eBay buyers shop during a variety of peak periods, from the unexpected to the predictable. We’ve evaluated 2023 purchases in the UK to see where there were spikes across key categories and when, so that you can be prepared for similar trends across the region in 2024.
From Home & Garden to Motors and an array of categories in between, understanding when buyers are shopping, what categories they are shopping in and how purchase patterns fluctuate over the year will help you strategically plan inventory and advertising strategies to stay competitive this year. For example, we discovered that in May, sales of barbeques, grills and smokers are up 131%, in preparation for the bank holidays and summer season.
Advertising is a great way to ensure your listings are highly visible and delivered to purchase-ready buyers when it matters most. In fact, sellers see 50% more sales when promoting their listings with a priority campaign strategy compared to non-promoted items, on average.
Download the eBay Ads UK Trends Calendar today to get ahead of the competition.
Sources
- eBay first party data Jan 2024 – March 2024
