The festive spirit is already ramping up on eBay. Don’t wait until the busy season hits to showcase your best deals with eBay’s advertising solutions – there are several upcoming retail moments that can give your sales a boost beyond the traditional Black Friday and Cyber Monday dates. These key seasonal dates offer countless opportunities for sellers to maximise their earnings. So why wait until December to take advantage of the festivities? Start planning your sales strategy for these key retail dates and get a head start on the competition.
Halloween – 31 October, 2023
It’s the time of year to pick out the latest spooky decorations and creative costumes for trick-or-treating. Halloween consumer insights collected by NRF revealed that many Christmas-enthusiasts start shopping in September or earlier. During this time, Home and Décor will be top of mind for many shoppers browsing on eBay.
Black Friday – 24 November, 2023
Black Friday is famously the day that offers the best sales across all categories. Clothes, electronics, homewares, video game consoles, and more are in high demand by shoppers looking for a great, discounted price. Stay competitive during this period by offering sales, free shipping, or a limited time promotion on your listings. This is a great time to launch your marketing campaigns with Promoted Listings Standard or Promoted Listings Advanced.
Cyber Monday – 27 November, 2023
Similar to Black Friday, Cyber Monday is a day known for its incredible online sales across many in-demand categories. Being one of the biggest retail moments for online shopping, eBay buyers will be flocking to the marketplace to find a good deal and good values on this key retail date.
Advent – Begins 1 December, 2023
At the start of Advent, the Christmas season officially begins. For those who didn’t start their Christmas shopping early, this is the peak time to start purchasing gifts for the season.
Deadline for Christmas Postage – 19 and 21 December, 2023
For eBay shoppers making their final purchases on the marketplace before Christmas, Royal Mail has announced its last days to get parcels to arrive by Christmas is Tuesday 19 December for 1st Class and Thursday 21 December for Royal Mail Tracked 24.
Christmas – 25 December, 2023
The huge spikes in retail spending from the past two months all culminate on this day, with the nation finally exchanging their carefully chosen gifts before tucking into Christmas lunches in their tastefully decorated homes. Seasonal spending doesn’t stop here though, with Brits using their downtime to shop (and sell unwanted gifts) online through to January.
Boxing Day – 26 December, 2023
Boxing Day is of course famous for Boxing Day sales. While the number of shoppers on Boxing Day dropped over the height of the Covid pandemic, enthusiastic consumers have returned to the streets and the internet to snag their share of great deals during this time.
New Year’s Eve – 31 December, 2023
The peak shopping season doesn’t end at Christmas. People shop for discounted holiday goods, last minute gifts, and things like workout equipment and home improvement items to start off their new year right.
Don’t miss your chance – Enlist the help of our Promoted Listings portfolio to boost your listings throughout the entire holiday season, with a focus on the key dates listed above. Make sure your listings appeal to not only the holiday shopping crowd, but also the slew of self-gifters hunting for deals right now. Don’t spend all your budget by 25th December, as shoppers will continue their seasonal shopping well into January. Check out our other Christmas content for marketing inspiration and other tips to excel this winter.
