Creating new opportunities for our sellers to grow their businesses further is a driving force for everything we do at eBay Ads. As part of our goal to make it easier for sellers of all sizes to run their business online, we’re continuing our commitment to invest in new technology and expanding the products available to sellers.
Last September, we announced the launch of Promoted Listings AdvancedBETA, our new cost-per-click solution to our Promoted Listings Portfolio. Since then, we’ve continued to expand our product portfolio with the launch of Promoted Listings Express — our first ever advertising tool for auction listings on eBay.
The Benefits of Promoted Listings Express
One of the many benefits of our online marketplace has always been the ability to sell items the way you want – whether that be at a fixed price or through an auction. However, it wasn’t until recently that sellers had a way to promote auction listings and compete on the global marketplace – something many have asked for.
Inspired by seller’s feedback, we built Promoted Listings Express to help auction items stand out among the billions of listings across eBay. Auction sellers can now take advantage of Promoted Listings to boost the visibility of their listings and help drive views, bids and sales.
Here’s how it works
- List an auction item. Promoted Listings Express is available to eligible sellers in the U.S., the U.K., Germany, Australia, Canada, France, Italy and Spain site who have Auction and Auction Buy It Now listings.
- Review one simple page. It only takes two clicks to adopt Promoted Listings Express. Sellers don’t need to worry about understanding ad rate percentages, keywords or campaign structures/concepts to promote an auction listing.
- Pay an upfront fee to promote a listing. The unique seller fee will be prominently displayed on screen and is based on a variety of factors, including the item category and auction duration. After reviewing the fee, sellers can launch their promotion in just two clicks.
- Monitor the listing’s performance. Sellers can view their Promoted Listings Express ad report on the eBay app to measure the impact of the promotion on their listing’s visibility. This ad report currently shows the listing’s total impressions, promoted impressions and organic impressions.
Promoted Listings Express was first launched exclusively on eBay’s app in order to allow sellers to test the new product and provide valuable feedback. It’s since been rolled out across both desktop and mobile web making it easier for sellers to promote their auction listing from any device.
So far, we’ve heard positive feedback from early users. eBay seller, Eric Mentzel of Ekmentz, told us he’s seen a rise in views and watchers on his auction listings after using Promoted Listings Express. “I am selling niche items and the item I have on the promotion already has over 400 views and 32 watchers, which is the highest amount I have ever had on an item before – it shows me the potential for future items.”
What’s Next
Over the next several months, we plan to offer sellers even more ways to access Promoted Listings Express and their ad report, in addition to expanding the placements across eBay. These changes will allow more sellers to take advantage of this visibility boost for their auction items and see the impact their promotion is providing.
We’re committed to the growth of our auction sellers. With every addition to our eBay Ads portfolio, we’re continuing to ideate, innovate and refine our products overall with the help of our sellers’ feedback.
Visit our Seller Center to learn more about Promoted Listings Express.
