What launched?
Dynamic bidding for priority campaigns using manual targeting offers sellers a way to stay competitive by automatically adjusting their bids to match eBay’s daily suggestions, specific to their priority campaigns that use manual targeting. This includes manual and quick setup types.
Why is it important?
Dynamic bidding helps sellers keep their ad campaigns competitive, saving them time spent manually adjusting keyword bids. Turning on dynamic bidding offers sellers a way to secure priority access to placements by automatically adjusting their keyword bids to match eBay’s daily suggestions.
Where do I find it?
When sellers go to create a new priority campaign and select manual targeting, they’ll see an option to select a bidding strategy. Sellers can enable dynamic bidding on existing priority campaigns that use manual targeting from their campaign dashboard page. If sellers want to keep that control, they can leave dynamic bidding turned off.
*This article has been updated to reflect the product name change to priority campaign strategy.
