Campaign goals
A specialty retailer turned to eBay to position their brand for success during the busy holiday season. Big awareness, unique reach and beating a 1.5x ROAS benchmark made the season merry and bright for the brand.
Campaign strategy
Our first-party intent data empowered a precise audience and keyword targeting strategy across high impact upper funnel placements.
Audience targeting included:
- Toys & Collectibles shoppers
- Christmas Enthusiasts
- CRM Data-Matching
- Custom Audiences
The seller was able to take advantage of the following media placements:
- Cyber Week Homepage Takeover with Native Push Down, cross device
- Black Friday Category Takeover across: Collectibles, Toys & Hobbies, Home & Garden – Seasonal Décor
- Rotational audience & keyword targeting
Campaign results
eBay helped the brand cut through the holiday clutter and put their message in front of a more precise audience with real intent during key moments that kept on giving all season long.
The insights-driven strategy, audience and keyword targeting, and high-impact placements exceeded the brand’s ROAS goals and increased reach, bringing cheer to the eBay community and the brand alike during the entire season.
Homepage takeover lift
2.9x
ROAS
+1,583%
average daily reach
Category takeover lift
3.3x
ROAS
+545%
average daily reach
Overall campaign performance
72M
total unique impressions
42K
total conversions
1.6x
ROAS
Sources
- Flight dates: 10/5/2019-12/24/2019
