Wrap up more sales this holiday with eBay Advertising
Maximise your sales potential with advertising
49 %
49% of Aussies say that ads influence their holiday purchase decisions or spark discovery. 1
35 %
Listings promoted via Suggested Campaigns see 35% more sales, on avg 2
50 %
Sellers see over 50% more sales when promoting their listings with a priority campaign strategy compared to non-promoted items, on average 3
25 %
Sellers see a 25% increase in sales from external channels by utilising Promoted Offsite, on average. 4
Mark your calendar: Essential dates every seller should keep in mind
Stay informed on upcoming high-traffic dates this holiday season. Explore our helpful tips and tricks for maximising your profits during these busy periods.
Boost your sales with Promoted Listings
Find out what's trending
Boost your profits this holiday season with insights from our 2024 Holiday trends calendar.
Inside the holiday shopper mindset
To help you prep, we surveyed over 3,000 online shoppers and asked key questions top of mind for you, discovering consumer spending habits, the importance of online shopping, and what major factors will influence shopper purchases this year.
Reach more buyers with Promoted Offsite
Promoted Listings with a priority strategy
Reach holiday shoppers and accelerate sales by promoting your listings with a priority strategy. Sell more with priority access to placements across eBay. You determine your bids and daily budgeting to protect your margins. Detailed reporting helps you turn insights into actionable strategies to improve campaign performance.
Promoted Offsite
Spread holiday cheer and drive more sales with Promoted Offsite. Attract new buyers off eBay and increase your listings’ visibility. You now have the power to increase your reach on popular external channels, like Google, which connects you with a wider audience and drive ready-to-purchase buyers to your listings.
Promoted Listings with a general strategy
Boost visibility of your listings, only pay when you sell, and advertising with ease this holiday season. On average, sellers see 25% more clicks on their listings promoted with a general strategy, compared to non-promoted items.
Sources
- eBay Advertising Holiday Shopping Survey 2024
- eBay data, Sept-Dec 2023
- eBay data from Jan 2024 – Mar 2024
- External channel data collected July through December of 2023. Data compares the clicks from external channel(s) used by Promoted Offsite 30 days before the Promoted Offsite campaign launch with the same channel(s) 30 days post-launch.
