The holiday spirit is already ramping up on eBay. Don’t wait until the busy season hits to showcase your best deals with eBay’s advertising solutions – there are several upcoming dates that can give your sales a boost beyond the traditional Black Friday and Cyber Monday. These festive dates offer countless opportunities for sellers to maximise their earnings. So why wait until December to take advantage of the festive season? Start planning your sales strategy for these key retail dates and light up more sales this holiday season.
Halloween – October 31, 2024
It’s the time of year to pick out the latest spooky decorations and creative costumes for trick-or-treating. Halloween consumer insights collected by NRF revealed that many holiday-enthusiasts start shopping in September or earlier. During this time, Home and Décor will be top of mind for many shoppers browsing on eBay.
Black Friday – November 29, 2024
Black Friday is famously the day that offers the best sales across all categories. Clothes, electronics, home goods, video game consoles, and more are in high demand by shoppers looking for a great discounted price. Stay competitive on the holiday by offering sales, free shipping, or a limited time promotion on your listings. This is a great time to promote your listings with the priority strategy or general strategy. Lean into the solution that will help you achieve your holiday goals.
Cyber Monday – December 2, 2024
Similar to Black Friday, Cyber Monday is a day known for its incredible online sales across many in-demand categories. eBay shoppers will be keen to find a good deal on this key retail date.
Deadline for Ground Shipping – December 18, 2024
For eBay shoppers making their final purchases on the marketplace before Christmas, December 18th is the last day they can get their packages before the 25th with FedEx Ground.
Deadline for Ground Shipping Australia Post – December 20, 2024
December 20th is the last day shoppers can get their packages before the 25th with the Australia Post.
Christmas Eve – December 24, 2024
Many families host their big celebrations on the 24th, rather than on Christmas Day. The huge spikes in retail spending from the past two months all culminated up to this day, when people finally exchange their exceptionally curated gifts among their Christmas decorations and dinner feasts. Though holiday spending doesn’t stop here, as online consumers continue to shop through January.
Christmas – December 25, 2024
Christmas proves to be an incredibly popular time for consumers looking for home decor, gifts, games, kitchenware, electronics, and more. While many look for items for themselves, surveyed online shoppers revealed they turn to eBay for their family Christmas shopping.
Boxing Day – December 26, 2024
Boxing Day forms part of Christmas celebrations, with many people choosing to take advantage of Boxing Day sales. While the number of shoppers on Boxing Day dropped over the height of the Covid pandemic, enthusiastic consumers have returned to the streets and the internet to snag their share of great deals during this time.
New Year’s Eve – December 31, 2024
The holiday shopping season doesn’t end at Christmas. People shop for discounted holiday goods, last minute gifts, and things like workout equipment and home improvement items to start off their new year right.
