The seasonal spirit is already ramping up on eBay. Don’t wait until the busy season hits to showcase your best deals with eBay’s advertising solutions – there are several upcoming dates that can give your sales a boost beyond the traditional Black Friday and Cyber Monday. These festive dates offer countless opportunities for sellers to maximise their earnings. So why wait until December to take advantage of the festive season? Start planning your sales strategy for these key retail dates and light up more sales during peak season.
Halloween – October 31, 2024
It’s the time of year to pick out the latest spooky decorations and creative costumes for trick-or-treating. Halloween consumer insights collected by NRF revealed that many holiday-enthusiasts start shopping in September or earlier. During this time, Home and Décor will be top of mind for many shoppers browsing on eBay.
Black Friday – November 29, 2024
Black Friday is famously the day that offers the best sales across all categories. Clothes, electronics, home goods, video game consoles, and more are in high demand by shoppers looking for a great discounted price. Stay competitive on the holiday by offering sales, free shipping, or a limited time promotion on your listings. This is a great time to lean into advertising and promote your sales with the general or priority strategy. Select the campaign strategy that is right for your business.
Cyber Monday – December 2, 2024
Similar to Black Friday, Cyber Monday is a day known for its incredible online sales across many in-demand categories. When we surveyed online holiday shoppers, more than half (53%) cited good value for money as a priority when shopping for Christmas gifts this year.* eBay shoppers will be keen to find a good deal on this key retail date.
Small Business Saturday is a shopping day dedicated to supporting entrepreneurs and small business owners during the busiest shopping weekend of the holiday season. And with eBay being the home of so many small businesses, we expect our online marketplace to see more traffic throughout the day.
Christmas Eve – December 24, 2024
Christmas proves to be an incredibly popular time for consumers looking for home decor, gifts, games, kitchenware, electronics, and more.
Boxing Day – December 26, 2024
Boxing Day forms part of Christmas celebrations, with many people choosing to take advantage of Boxing Day sales. While the number of shoppers on Boxing Day dropped over the height of the Covid pandemic, enthusiastic consumers have returned to the streets and the internet to snag their share of great deals during this time.
New Year’s Eve – December 31, 2024
The holiday shopping season doesn’t end at Christmas. People shop for discounted holiday goods, last minute gifts, and things like workout equipment and home improvement items to start off their new year right.
Don’t miss your chance – Enlist the help of our advertising on eBay to boost your listings throughout the entire peak season, with a focus on the key dates listed above. Make sure your listings appeal to not only the holiday shopping crowd, but also the slew of self-gifters hunting for deals right now. Don’t spend all your budget by December 25th, as shoppers will continue their seasonal shopping well into January. Check out our other holiday content for marketing inspiration and other tips to excel this holiday season.
