eBay Advanced Audience Technology

eBay Advanced Audience Technology

The future of audience targeting, the eBay way.

Proprietary, server-to-server, technology powered by first-party real intent data, delivering full-funnel solutions.

  • Increased Reach and Precision: Eliminating DMP match rates extends reach by up to 3x.
  • Never Miss a Single Shopping Moment: Realtime audience activation with fewer than 5 minutes from request to reach. Target your audience in their first eBay shopping session.
  • Future-Proofed for a Cookie-less World: Our targeting is based on user IDs. We don’t depend on cookies to connect you to your audience across all platforms.

Audience activation for your specific needs

With our data, we’re constantly building new, turnkey audience segments, as well as custom ones, that help our partners connect with their perfect audience.

  • Dynamic Audiences: Turnkey audience segments across multiple categories.
  • Shop-Alike Audiences: Engage a new audience of consumers by targeting users that behave like your existing customers.
  • Custom Audiences: Build your own custom segments based on your unique needs.

Actionable insights for your brand

eBay has a front row seat to 107 million unique shopping journeys each month. We know how each user browses, discovers, buys and sells on the platform, giving advertisers unmatched, data-driven consumer insights to set their campaigns up to win.

Personalize with data

The deep level of audience data we have provides our advertisers with the ability to take a more personalized and humanistic approach to advertising.

Data that delivers smarter campaigns

We share actionable and rich purchase funnel data and audience insights to execute smarter campaigns

  • Top Keywords Driving Conversions
  • Demographics
  • Cross Shopping Conversion
  • Most Effective Targeting and Tactics