The holiday spirit is already ramping up on eBay. Don’t wait until the busy season hits to showcase your best deals with eBay’s advertising solutions – there are several upcoming dates that can give your sales a boost beyond the traditional Black Friday and Cyber Monday. These festive dates offer countless opportunities for sellers to maximize their earnings. So why wait until December to take advantage of the festive season? Start planning your sales strategy for these key retail dates and light up more sales this holiday season.
Halloween – October 31, 2024
It’s the time of year to pick out the latest spooky decorations and creative costumes for trick-or-treating. Halloween consumer insights collected by NRF revealed that many holiday-enthusiasts start shopping in September or earlier. During this time, Home and Décor will be top of mind for many shoppers browsing on eBay.
Thanksgiving – November 28, 2024
Traditionally a day for spending time with family and feasting on turkey dinner, Thanksgiving has transformed into a shopping holiday of its own. While the day following Thanksgiving (known as Black Friday) typically reigns as the busiest shopping day of the year, the shopping deals tend to start early, leading shoppers to head online to scout for deals after their home cooked feast.
Black Friday – November 29, 2024
Black Friday is famously the day that offers the best sales across all categories. Clothes, electronics, home goods, video game consoles, and more are in high demand by shoppers looking for a great discounted price. Stay competitive on the holiday by offering sales, free shipping, or a limited time promotion on your listings. This is a great time to promote your listings with the priority strategy or general strategy. Lean into the solution that will help you achieve your holiday goals.
Small Business Saturday – November 30, 2024
The last Saturday of November is reserved for Small Business Saturday. It’s a shopping day dedicated to supporting entrepreneurs and small business owners during the busiest shopping weekend of the holiday season. And with eBay being the home of so many small businesses, we expect our online marketplace to see more traffic throughout the day.
Cyber Monday – December 2, 2024
Similar to Black Friday, Cyber Monday is a day known for its incredible online sales across many in-demand categories. When we surveyed online holiday shoppers, more than half (53%) cited good value for money as a priority when shopping for Christmas gifts this year.* eBay shoppers will be keen to find a good deal on this key retail date.
Green Monday – December 9, 2024
Coined by eBay in 2017, Green Monday is one of the biggest sales days of the holiday season. With 10 days until Christmas, and the window for standard shipping expiring, online shoppers flood to the marketplace to find their holiday gifts.
Deadline for Ground Shipping – December 13 & 18, 2024
For eBay shoppers making their final purchases on the marketplace before Christmas, December 13th is the last day they can get their packages before the 25th with FedEx Ground. December 18th is the last day shoppers can get their packages before the 25th with USPS Ground Advantage.
Christmas Eve – December 24, 2024
Many families host their big celebrations on the 24th, rather than on Christmas Day. The huge spikes in retail spending from the past two months all culminated up to this day, when people finally exchange their exceptionally curated gifts among their Christmas decorations and dinner feasts. Though holiday spending doesn’t stop here, as online consumers continue to shop through January.
Christmas – December 25, 2024
Christmas proves to be an incredibly popular time for consumers looking for home decor, gifts, games, kitchenware, electronics, and more. While many look for items for themselves, surveyed online shoppers revealed they turn to eBay for their family Christmas shopping.
New Year’s Eve – December 31, 2024
The holiday shopping season doesn’t end at Christmas. People shop for discounted holiday goods, last minute gifts, and things like workout equipment and home improvement items to start off their new year right.
Don’t miss your chance – Enlist the help of our advertising on eBay to boost your listings throughout the entire holiday season, with a focus on the key dates listed above. Make sure your listings appeal to not only the holiday shopping crowd, but also the slew of self-gifters hunting for deals right now. Don’t spend all your budget by December 25th, as shoppers will continue their seasonal shopping well into January. Check out our other holiday content for marketing inspiration and other tips to excel this holiday season.
